Jules, started Dekko Salon in San Francisco in 2002, along with 2 business partners, within 6 years of opening, the trio had made Dekko one of San Francisco’s hidden gems. Dekko had won the Bay Guardian’s prestigious ‘Best of the Bay’ award, 5 years in a row, from 2004 – 2008. The award winning salon then had a staff of 15. Clients came from as far as Hong Kong and New York to have their hair done by the Dekko team.
Prior to Dekko, Jules was categorized in America as an “Alien with extraordinary ability, (E1 visa)” gaining access to work in the US based solely on her work as an artist.
In 2000 she arrived at one of San Francisco’s most prestigious salons, Architects and Heroes, during this time Jules was listed in Vogue magazine as the San Francisco stylist to see for the best “funky bob” in the city. Also in this period, she brought her freelance flair into play and styled the hair for the popular band Third Eye Blind‘s song ‘Jumper’ music video. As well as photo shoots for The Red Herring magazine, she applied her skill in Hollywood with one of the world’s most amazing photographers, the fantastic Helmut Newton.
Before relocating to San Francisco, Jules was based in Hong Kong, Singapore and L.A. In Singapore, Jules worked with the regions top hair companies, training stylists and teachers. While in L.A. Jules did her magic for the stars on one of the most successful Asian commercials of 1998 – Ericsson with Maggie Cheung (張曼玉) and Michael Wong (王光良). In addition she did styling for MTV’s ‘Most Wanted’ show, in and around Hollywood, L.A. including the coverage of U2’s ‘POP” concert held at the coliseum.
During her tenure in Hong Kong, Jules mostly operated as a freelancer, as a stylist for MTV, Channel V and Star TV, engaging her talents for their photo sessions and events, which also included the launch of MTV in India. She styled the hair for V.J.’s (Video Jockeys), highly sought after performers, groups and singers, including members of Take That and musician Chris Isaak. Jules collaborated with Hong Kong Ballet and Opera productions, creating wigs for the theatrical performances of Swan Lake, Peter Pan, Cinderella and Turandot. Her published editorial work includes photo shoots for Hong Kong Elle, and Cosmopolitan.
Jules served as a hair educator in London, Hong Kong, Taiwan and Singapore, co-creating curriculums for hairdressing schools which involved teaching courses on hair-photo-session make-up and total image concepts.
The strong foundation she gained began at Vidal Sassoon in England. Her talent and strengths enabled Jules to become one of the company’s busiest stylists in the U.K. Some of the clients she fashioned there included the 60’s designer and fashion icon Mary Quant, pop girl band Bananarama, singer, songwriter Sara Dallin, and the Cocteau Twins‘ incredibly brilliant vocalist Elizabeth Fraser.
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